Category Archives: Personal Branding
30 Million Jobs
I saw the other morning that Dylan Ratigan, of the Dylan Ratigan Show, is embarking on a 30 million jobs tour. Encouraging companies to create jobs is a valuable pursuit. Most companies already have needs, and would create more jobs if they knew the talent existed. We can hope for growth in the employment market if we continue to encourage … Continue reading
Personal Branding and Brand Value
It’s been very interesting to watch the rise of the concept of personal branding over the past year. At CareerScribe… we’ve been talking about it for awhile, but only in the past year has the concept been discussed more regularly. Only a year ago when I spoke to student groups of 60-70, I’d get 3 or 4 hands when asked … Continue reading
So What is Personal Branding Anyway?!
Today we are focused on the concept of a personal brand. The best and most simplistic definition I think I’ve ever heard is, “a personal brand tells the world about you.” It is indeed who you are, what you are about, and how you handle yourself but it’s also; what you’re interested in, who and what you are connected to, what you’re … Continue reading
Job Hopper vs. Free Agency
I used to be considered a “Job Hopper”. Within the first 10 years of my career after graduating from college, I held 7 different positions with 6 different companies in 5 different industries. When I was asked… “Jeff, aren’t you concerned that employers will think you’re a job hopper, not stable, etc.”, my response was always… when they stop asking … Continue reading
Use Personal Branding to Gain a Competitive Advantage
So who out there has heard of personal branding? Maybe the better question should be, who has heard of personal branding but has no clue what it means?’ I’ve found in my experience that everyone wants to get a leg up on their competition, no matter what they are competiting with them for. It is just in our nature as a … Continue reading
How CareerScribe Makes Your Personal Brand Better
CareerScribe is BY FAR the best thing I’ve found to use as the foundation of your personal brand. Mind you, there is MUCH more to CareerScribe than just the ability to brand yourself. It is an incredilbe tool for career development, career management, career goal setting and much, much more. But as a marketer my mind is always wrapped around … Continue reading
What in the World is the Point of Facebook?
“What in the world is the point of Facebook?!” I hear so many people say this and it just drives me crazy. It amazes me how people often don’t see what’s right in front of them. I know Facebook says they are creating a “more connected world,” but I say Facebook is creating a more marketable me! It is a … Continue reading
Does a line between our personal lives and business lives still exist?
Today I’d like to discuss how the Internet and technology is shaping our society. I read this post on the Marketing Technology Blog the recently, and I haven’t been able to stop thinking about it. CISCO conducted a study to determine how important the Internet and technology is to college students and young professionals. The results showed that this demographic considers the Internet … Continue reading
The Rules are Often Just Opinions
In a recent discussion with a CareerScribe member, we were discussing the many rules and opinions that exist in the employment world. The individual seemed uneasy discussing some of the finer points that can absolutely be more sensitive to many people… age, gender, race, etc. I think these are great conversations to have. It’s hard to make a good decision … Continue reading
