Read any newspaper, and it is obvious that today’s job market is in a worrisome state. With unemployment rates at a 16 year high, many professionals have been laid off, and if they are still employed, they are concerned about their job security. Now is time for professionals to take back control of their careers by taking advantage of new ways to market themselves.
Staying viable means going beyond the traditional methods of managing your career, such as, simply updating a resume and trying to stay close to individuals who can help advance your career. Always keep in mind that successful career management is more about knowing how to put yourself ahead of the competition and win interviews and offers. It isn’t always about who has the best skill set, which in most cases is not something you can prove until you have been hired.
Whether you are actively or passively looking for a job, here is a list of the things that you should be doing to beat the competition and protect one of your most valuable assets—your career.
1. Document, Document, and Document. Keep an online, up-to-date and accurate professional portfolio of your finest accomplishments at work. Many people associate career portfolios with creative jobs, but that’s not the case. Details of your accomplishments, including the artifacts, add credibility to your words. Items to consider including in an online portfolio should include, but are not limited to, copies of degrees, certifications, letters of recommendation, offer letters, projects, articles you’re published in, creative designs, performances, press releases, etc.
2. Make your best first impression every time. Everyone understands that video is being used more and more on the internet; therefore, it should come as no surprise that it has found its way into the employment process. Through “short” video introductions by companies and candidates, significant efficiency can be gained in the process. Your opportunity as a candidate to make your best first impression is undeniable. Script it and record it. Whether it takes three takes or 20, you will have the introduction you’re happy with. Limit introduction videos to 60-90 seconds. Anything longer risks losing the interest of the viewer. Stick to simple content such as describing the three things that are most important to you in your career at this time. You are more likely to scare someone away in a video job interview, rather than convince them to hire you.
3. Artifact verification. Many companies spend thousands of dollars a year verifying your information, because they have been trained not to trust resumes. Give yourself an edge on your competition by delivering this information to them already verified. The cost to verify your information is fairly minimal. The 5 areas I suggest you consider verifying are :
- Education/degrees
- Certifications
- Employment
- Credit check (every 6-12 months)
- Felony background check (every 6-12 months)
Imagine having 10 equally skilled candidates to consider based on their resumes, but one of them took the initiative to verify their information in advance. Which one would stand out to you?
4. Assessment tools. The final weapon to consider including in your career marketing arsenal is assessment tools. More than ever, assessment tools are becoming widely used by companies to screen employees. Consider completing one of the better known personality based tests on yourself, such as Predictive Index, Meyers-Briggs, Wonderlic or Disc, as well as one of the many credible skills tests, if you have expertise with a specific technical skill. The results of these tests should be included in your online portfolio.
Collectively, all these pieces, along with profiling what you are looking for in your career, create a much more complete picture of who you are professionally. When going head-to-head with other candidates still relying on a traditional resume, you will get more attention when being considered for positions.
A great way to present yourself to potential employers is to utilize a virtual career portfolio/profiling tool, like CareerScribe (www.CareerScribe.com). This gives you the opportunity to organize and showcase your accomplishments in one location that can easily be sent to and accessed by prospective employers. By bringing all of these pieces together you will demonstrate initiative, creativity, progressiveness, thoroughness, organization, and most of all credibility and honesty. These are traits highly sought by companies.
Utilizing tools that go beyond a resume, and not only tell a story, but add credibilty and genuineness through the physical documentation and artifacts of your accomplishments is the key. In addition, utilizing video to make your best first impression is also a differentiator. Not video resumes, but brief video introductions... think of it as a mini video job interview.
Anyone who has reviewed hundreds/thousands of resumes to screen employees, knows that very little insight can be obtained from a resume, as compared to a virtual, timeline based career portfolio, along with video introductions. This is the future "resume"........
Check out CareerScribe (www.CareerScribe.com) for a way to WRITE and SHARE your story. It's a free online portfolio service for individuals.
I can't guarantee anyone that CareerScribe will land you a job, but I can guarantee you will get considered over your competition that is just submitting a resume.