How will you stand out?

Wednesday, June 17, 2009 by Susan Kent

When I coach clients through the task of finding new employment or moving ahead in their career, my first question is, "How are you unique?" Very few job seekers answer that question well.  And I'll admit, it's tough; we spend so much time trying to fit in to the organizations we belong to, being unique rarely gets a second thought. But as a candidate in the market for a new or better job, it should be your first thought.

Every step of the employment process is potentially fatal - a rotten resume lands you in the trash can, a poorly executed interview drops you from consideration, lackluster follow through and ill managed salary negotiations thwart even the best of candidates. I'm stressed out even writing about it! What is a job seeker to do?

How about thinking and acting like a unique candidate.  Present a resume in a non-traditional format - CareerScribe Profile - and start off on the right foot. Embed a resume that laughs at medocrity, shoot a video that screams, "I can think, act, and perform in a way that will bring in a profit," and proactively reach out to potential employers with enough included information to earn an interview. Online emlpoyee screening and applicant tracking sytems are time consuming and often fruitless. Give them something to really sink their teeth into.

And while CareerScribe can't hold your hand in an interview, it can buy you some confidence. Your potential employer, who is focused on effecient and quality hiring, has already met you through your video introduction. That dreaded first impression has already been made, on your terms, so you can relax and foucs on demonstrating your value and expertise.  

Don't just send off your resume (yawn) and hope for the best. Send your career profile and knock their socks off when they begin candidate evaluations.  Good luck!
 

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