CareerScribe

Personal Branding - I hope for your sake you're not saying, "what?"  

Here's the short of it - if you were selling yourself, how would you design the package? What words would you use, what colors, shapes, pictures, etc. would you choose? What exactly do you want people to think of you professionally? Now ask yourself this question..."What exactly DO people think of me professionally?" You may have some work to do. 

Now that we're square on personal branding, what in the world does this have to do with creating a free online portfolio with CareerScribe? Well, if you aren't projecting a clear brand you've definitely got work to do.  See, employers aren't big on guessing who you are going to be in the workplace (confident, loyal, decisive, etc). so you better make it really clear in your professional portfolio. 

And one word of caution. Selecting items to include in your career portfolio that define and reinforce your brand isn't rocket science. I recently met a man who claims that without him, you can't possible be effective at creating a brand. And for a mere $3,000 and two days of your time, he can turn you into the type of individual people throw money at. (google 'your business card is crap' and you'll have the misfortune of meeting him) Keep your three grand. There is plenty of great advice on the web, and even a For Dummies book about it. The point is, it's important, but it's not that difficult. Now go on, you've got work to do!