Recently I conducted several career classes at IU University where I discussed personal branding and CareerScribe.
One of the first questions I asked each class of 60 was... "How many of you have Googled your own name recently?". I was shocked that only 4-5 students raised their hand. Taking into consideration that probably 8-10 of the students were sleeping... I still think those are surprisingly low numbers. Upon asking the question... you would have thought I asked who in the room had logged onto a pornography site recently. Students appeared embarrassed to admit they checked what was out there on themselves.
Fact is.... If you're not paying attention to the personal brand that is being developed about you online, you are really missing the boat, and the longer you wait to develop these habits, the harder it is going to be to change that brand if it's inaccurate.
All progressive companies are utilizing the internet in their candidate sourcing process, as well as internally for performance management and to screen employees. Individuals are using search engines to form an opinion about people to network with, friends, coworkers, etc. If you ever used an web dating site and not Googled the person you met to see what else you can find, you are REALLY taking a chance!
More and more career portfolio sites are surfacing to help individuals better tell their stories and have an impact on their personal brand. I can certainly be accused of being biased, but over the next 3-5 years, I believe you will be left behind by your peers if you are not developing the habits of true "Career Management". Of course I also believe CareerScribe is one of the best tools out there to help you do that now!
Happy Branding!!!!
One of the first questions I asked each class of 60 was... "How many of you have Googled your own name recently?". I was shocked that only 4-5 students raised their hand. Taking into consideration that probably 8-10 of the students were sleeping... I still think those are surprisingly low numbers. Upon asking the question... you would have thought I asked who in the room had logged onto a pornography site recently. Students appeared embarrassed to admit they checked what was out there on themselves.
Fact is.... If you're not paying attention to the personal brand that is being developed about you online, you are really missing the boat, and the longer you wait to develop these habits, the harder it is going to be to change that brand if it's inaccurate.
All progressive companies are utilizing the internet in their candidate sourcing process, as well as internally for performance management and to screen employees. Individuals are using search engines to form an opinion about people to network with, friends, coworkers, etc. If you ever used an web dating site and not Googled the person you met to see what else you can find, you are REALLY taking a chance!
More and more career portfolio sites are surfacing to help individuals better tell their stories and have an impact on their personal brand. I can certainly be accused of being biased, but over the next 3-5 years, I believe you will be left behind by your peers if you are not developing the habits of true "Career Management". Of course I also believe CareerScribe is one of the best tools out there to help you do that now!
Happy Branding!!!!
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