Fear of Video

Friday, August 28, 2009 by Jeff Bockelman
Video is a great tool for personal branding. If you're not using it currently, you should and likely will. So better to start getting comfortable with it now.

Speaking as a former Accountant and CPA, I know video is scary for 75% of the professionals out there. You see it all the time on the internet, YouTube, etc., everyone makes it look so easy, but you get paralyzed before even explore it.

Most phones or even cameras have decent forms of video quality now. Quality that is perfectly acceptable for use in your professional portfolio, etc. Other options include webcams, flip videos ($129 or less at Best Buy) and personal digital video cameras. I often try to steer professionals away from overdone, overedited videos. Being yourself, or at least your professional self (so know kegger party videos), is usually more effective these days when using video for personal branding or video job interviews.

Since it is highly recommended that you keep these personal, professional video introductions to no more than a minute or so, it is frequently possible to do the video in one take, with a little practice. However, using simple video editors, like MS Windows Movie Maker... which comes standard on most computers, can be a lot of fun and not take a lot of time. If you're video is much longer than 1 to 1.5 minutes, you risk not having it viewed during the online employee screening process.

When you think about your opportunity to make YOUR BEST FIRST IMPRESSION through the use of video, or you can just follow the heard by continuing to send resumes, I don't understand why everyone isn't using video.
 

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