CareerScribe

     This morning, CareerScribe presented at an event called "Branding Yourself". The name is pretty self explanatory. It's exciting to see that many people are becoming aware of the concept of personal branding. Although, when the attendees were asked why they were there, of the 120 in attendance, most were there because they were involved in an Indianapolis Job Search.
     Unfortunately, it seems that most people associate personal branding with resumes and looking for a job. Personal branding is something that needs to develop over time, it's not something you do in a day, week or even a month. Brands are not developed overnight! It should be viewed as a long process. Be deliberate about the brand you want to develop, and add something every week to your story, and eventually over time, your brand will develop.
     There are many free online portfolios that can help you accomplish the organization associated with this process. Selecting the best tool, like CareerScribe, is an important part of the process. The right tool should allow you to tell your story with words, documents, photos and video. It should be easy to navigate, and it should allow you to share your story, or professional portfolio, with others.