Coffee Shop Networking

Thursday, May 27, 2010 by Jeff Bockelman
I have to admit I am someone that does listen to some of the conversations that go on at other tables around me at the local Starbucks, Paradise Bakery and Panera Breads.

It's amazing how many of those conversations seem to touch on employment. Either someone is unhappy in their job, looking for a job, trying to fill a job... or just frustrated with their staff. My guess is that 75% of coffee shop conversations will touch on employment at some point.

Furthermore, coffee shops have become second offices for many professionals, and one business meeting can result in 3-5 mini meetings when you are introduced to others by the person you're with at the time. Kinda like speed networking!

Those mini meetings at coffee shops allow the next meeting to be warm, and much easier. Likewise, building a profile on CareerScribe, along with an introduction video, is an easy way to introduce yourself beyond a one page resume, making that next meeting all the more warm. When you realize that you can build a professional portfolio as part of your CareerScribe profile, you can understand how first interviews can be eliminated, and why online employee screening is becoming so popular.

I love Mr. Peanut

Tuesday, April 6, 2010 by Jeff Bockelman
I never thought the Weiner Mobile could be outdone.



... but then the Nut Mobile comes along!!!











You just never know what you'll see when you're out driving around. Brands are all around us. If we were only as recognizable as Mr. Peanut, we wouldn't have to worry about a career portfolio. A place like CareerScribe to put our best work and examples of our accomplishments to help develop our own personal brands.

Companies are always looking for progressive ways to differentiate and screen employees, both internal and external. Consider progressive ways to represent yourselves to them!





How can giving back can boost your Professional Profile?

Wednesday, March 3, 2010 by Susan Kent

When your un/underemployed, finding a new job can be all consuming. The last thing you're thinking about is giving up precious job-seeking hours to volunteer at the Boys Club or be a Brownie Club Leader. But these activities actually boost your professional portfolio. When a company fouces on quality hiring, well rounded candidates are a must. Leadership, communication, team work, and motivating others are just a few of the attributes that can be displayed and developed while volunteering. Don't forget to document those experiences in your free onine portfolio at CareerScribe.com.
Community work is also a great way to network. Some of the most powerful people in an industry will roll up their sleeves and coach kids or mentor students on the weekends. So take the focus off yourself for awhile, and reap the many rewards of volunteering.

Vancouver Winter Olympics... talk about personal branding!

Thursday, February 18, 2010 by Jeff Bockelman
What better examples of personal branding.... Shaun White, Lindsey Vonn, Apolo Ohno, mogul star Dale Begg-Smith (the Man of Mystery).















All memorable brands, but if you think this happens by chance, or without effort.... think again! And without these brands, will their athletic accomplishments be remembered years in the future?

Much in the same way, individuals need to be developing their own personal brand through use of career portfolios and personal branding tools. By using tools like this, professionals can stand out amongst their competition, and be remembered during the candidate sourcing and candidate evaluation process.
 
Check out CareerScribe for just such a solution!

Are you born with a personal brand, or must you create one?

Thursday, January 14, 2010 by Jeff Bockelman

In a recent comment to the Smaller Indiana question above, I offered these thoughts:

The term "personal brand", is a bit lame... but it has begun to stick. I live in this space, and I can tell you, that in just the last 30 days, I have heard the term "personal brand" used and recognized more than in the last 6 months. I'm willing to wager, you are going to hear it more in the next year, and it will be nothing new in 3 years.

Call it what you will, the concept is about the information that is available to everyone about you. Information that forms a basis for who people think you are.... whether it is your hobbies and interests, your religious affiliation, your family, your education, your career, charitable work, where you grew up, etc., etc., etc. Organizaitons use this information to screen employees. Fair or not, all of these things collectively allow others to form an opinion of you. An opinion that you can't discuss with them.... not that they would even give you a straight answer if you asked them anyway.

Everyone should consider being proactive with this. You will have a tough time removing much of the information on you that can be found on the internet, but you can make a conscious decision about what you would like others to think about you in the next 5-10 years, and try to manage that impression. Develop an online professional portfolio of your best stuff. Over time.... you can likely change your "brand", much like Target did.... but it takes time.

Most are going to talk about personal branding, but many aren't going to take the long term steps necessary to really make a difference. I believe that there is great opportunity here.... obviously (CareerScribe), to get ahead of your competition, at least for a few years.... then who knows.

Have you Googled yourself lately?

Thursday, December 10, 2009 by Jeff Bockelman
Recently I conducted several career classes at IU University where I discussed personal branding and CareerScribe.

One of the first questions I asked each class of 60 was... "How many of you have Googled your own name recently?". I was shocked that only 4-5 students raised their hand. Taking into consideration that probably 8-10 of the students were sleeping... I still think those are surprisingly low numbers. Upon asking the question... you would have thought I asked who in the room had logged onto a pornography site recently. Students appeared embarrassed to admit they checked what was out there on themselves.

Fact is.... If you're not paying attention to the personal brand that is being developed about you online, you are really missing the boat, and the longer you wait to develop these habits, the harder it is going to be to change that brand if it's inaccurate.

All progressive companies are utilizing the internet in their candidate sourcing process, as well as internally for performance management and to screen employees. Individuals are using search engines to form an opinion about people to network with, friends, coworkers, etc. If you ever used an web dating site and not Googled the person you met to see what else you can find, you are REALLY taking a chance!

More and more career portfolio sites are surfacing to help individuals better tell their stories and have an impact on their personal brand. I can certainly be accused of being biased, but over the next 3-5 years, I believe you will be left behind by your peers if you are not developing the habits of true "Career Management". Of course I also believe CareerScribe is one of the best tools out there to help you do that now!

Happy Branding!!!!

Will an employer take the time to review my profile?

Friday, October 30, 2009 by Jeff Bockelman

In a recent career class at Indiana University, a student asked an interesting question. This student was concerned that an employer would actually take the time to review their professional portfolio on CareerScribe.



















My response is "Well... do you think an employer is taking the time to review your resume among hundreds?"

It's not the first time that I've heard this comment. Unfortunately, what I've come to find is the question is really less about whether they believe an employer would want to have additional details, proof, artifacts and a video introduction to screen employees... OF COURSE THEY DO! The reality is that most people just dread the idea of having to spend more time documenting their career accomplishments, successes, etc. Do a video?..... "I hate the way I look on video." They are hoping they can just get by with that boring resume!

Fact is.... you can get by with just a resume. Resumes will not be going away anytime soon. The question to ask yourself is do I want to be competing for jobs with an archaic, dying tool like a resume, or do I want to give myself an edge by using progressive tools that help me tell my story through a free online portfolio... and make my best first impression through video? Give a potential employer the opportunity to get some real insight on you, without asking them to invest 4-10 hours of time scheduling, and bringing you in for an interview, which most of the time doesn't result in a fit.

My final comment.... as your "Career Personal Trainer".... Don't be so lazy, and get out there and compete in the top 10% of your peer group who are using these technologies to present themselves and their personal brand in a compelling way.

Person of the Year

Sunday, October 11, 2009 by Susan Kent
 I'm not sure Bernacke would have been my first choice for Person of the Year (let alone anyone with a hand in this financial mess). BUT, no one asked me. But it did get me to think, "Am I anyone's Person of the Year?"
What have I accomplished this year? Who have I impacted? I hope my manager put my name on his short list of nominees for Person of the Year. If he didn't, I could use my CareerScribe portfolio to document, describe, and share my accomplishments to make a case for my eligiblity for POTY. And if he still doesn't see my value, I'll take my career portfolio on the road to market myselt to managers who will see that value!
So here's a little something for you to think about. Are you known for your accomplishments? Do you have a free online portfolio through CareerScribe to document your value? Would anyone pick YOU as their Person of the Year?  If not, get a professional portfolio started and set your New Year's resolution to become your organization's POTY for 2010.

Projecting Forward

Sunday, October 11, 2009 by Susan Kent
A resume tells me what you've done in the past. Yips.

A bio or cover letter tells me the process that took you from point A to point B. Yeah.

A portfolio shows me the artifacts from your past. Mmm Hmm.

Have you ever noticed the irony of using your past to change your future. Which is fine, except most people do it badly. See, they are so focused on the past when creating their career marketing tools (including, of course, online career portfolios), they forget to keep their eye on the prize i.e. where they want to go.  Simply detailing your duties at previous or current employers will not attract future employers. Potential employers want that information AS IT PERTAINS TO THEM. If you used a proprietary system at your last employer, you next employer won't care...it was proprietary for crying out loud! There is no chance that skill is meaningful to them. BUT if you streamlined that proprietary system and saved the company 100K, now a potential employer cares.  See the difference? You have to show results and relevant information, not just a list of the facts. But if you like facts, here's one for you - they are going to train you on their way of doing things, so even if you already know how to oil a widget, you're going to be trained on their widget oiling method. Better to demonstrate a history of quick learning and adaptability. So go back through your professional portfolio and make sure it projects you forward, rather than holds you back. 

Personal Branding and Your Online Portfolio

Sunday, October 11, 2009 by Susan Kent
Personal Branding - I hope for your sake you're not saying, "what?"  

Here's the short of it - if you were selling yourself, how would you design the package? What words would you use, what colors, shapes, pictures, etc. would you choose? What exactly do you want people to think of you professionally? Now ask yourself this question..."What exactly DO people think of me professionally?" You may have some work to do. 

Now that we're square on personal branding, what in the world does this have to do with creating a free online portfolio with CareerScribe? Well, if you aren't projecting a clear brand you've definitely got work to do.  See, employers aren't big on guessing who you are going to be in the workplace (confident, loyal, decisive, etc). so you better make it really clear in your professional portfolio. 

And one word of caution. Selecting items to include in your career portfolio that define and reinforce your brand isn't rocket science. I recently met a man who claims that without him, you can't possible be effective at creating a brand. And for a mere $3,000 and two days of your time, he can turn you into the type of individual people throw money at. (google 'your business card is crap' and you'll have the misfortune of meeting him) Keep your three grand. There is plenty of great advice on the web, and even a For Dummies book about it. The point is, it's important, but it's not that difficult. Now go on, you've got work to do!

Improving the Candidate Sourcing Process

Friday, September 18, 2009 by Jeff Bockelman

There seems to be a real opportunity out there for recruiting and staffing firms to reinvent the recruiting process for their customers. The old processes that have been around for years, which involve presenting resumes to companies for their open positions, is dying a slow death... significantly increased by the events of the past year.



The staffing firm of the future, must be able to present their candidates in a much more progressive way than resumes, if they want to beat their competition by helping their clients screen employees more efficiently. Thinking you have a better database of candidates than the next guy, and that is your competitive edge.... has been over for at least 3 years now.

Staffing firms should be considering the use of candidate profiles, which isn't entirely a new concept.... but the content and look/feel of the profile has changed. Profiles should likely include portfolios of documentation that prove the accomplishments, experience, education and certifications a candidate has. Furthermore, video should be considered to introduce presence, professionalism, passion, enthusiasm, etc. A profile might also include background verification and personality/skills assessments. Essentially, you are eliminating a first interview through the use of a professional portfolio.

CareerScribe offers this type of candidate evaluation tool. An application that allows professionals to develop an online personal brand.

 





Fear of Video

Friday, August 28, 2009 by Jeff Bockelman
Video is a great tool for personal branding. If you're not using it currently, you should and likely will. So better to start getting comfortable with it now.

Speaking as a former Accountant and CPA, I know video is scary for 75% of the professionals out there. You see it all the time on the internet, YouTube, etc., everyone makes it look so easy, but you get paralyzed before even explore it.

Most phones or even cameras have decent forms of video quality now. Quality that is perfectly acceptable for use in your professional portfolio, etc. Other options include webcams, flip videos ($129 or less at Best Buy) and personal digital video cameras. I often try to steer professionals away from overdone, overedited videos. Being yourself, or at least your professional self (so know kegger party videos), is usually more effective these days when using video for personal branding or video job interviews.

Since it is highly recommended that you keep these personal, professional video introductions to no more than a minute or so, it is frequently possible to do the video in one take, with a little practice. However, using simple video editors, like MS Windows Movie Maker... which comes standard on most computers, can be a lot of fun and not take a lot of time. If you're video is much longer than 1 to 1.5 minutes, you risk not having it viewed during the online employee screening process.

When you think about your opportunity to make YOUR BEST FIRST IMPRESSION through the use of video, or you can just follow the heard by continuing to send resumes, I don't understand why everyone isn't using video.
 

Branding Yourself

Friday, August 21, 2009 by Jeff Bockelman
     This morning, CareerScribe presented at an event called "Branding Yourself". The name is pretty self explanatory. It's exciting to see that many people are becoming aware of the concept of personal branding. Although, when the attendees were asked why they were there, of the 120 in attendance, most were there because they were involved in an Indianapolis Job Search.
     Unfortunately, it seems that most people associate personal branding with resumes and looking for a job. Personal branding is something that needs to develop over time, it's not something you do in a day, week or even a month. Brands are not developed overnight! It should be viewed as a long process. Be deliberate about the brand you want to develop, and add something every week to your story, and eventually over time, your brand will develop.
     There are many free online portfolios that can help you accomplish the organization associated with this process. Selecting the best tool, like CareerScribe, is an important part of the process. The right tool should allow you to tell your story with words, documents, photos and video. It should be easy to navigate, and it should allow you to share your story, or professional portfolio, with others.
    

Networking as a lifestyle...

Saturday, August 1, 2009 by Sarah Wells
"True networking is when you spend time with people who do the work you want to do, talking shop.  Good networking involves working with other active professionals, even if it's on a volunteer project, or to learn something new.  Good networking is rubbing elbows and enjoying talk and activities related to the work you want to do." - http://kensoper.com/?p=240 -

I helped coordinate and presented at a job seeker event this morning at my church (shout out to Greenwood Community Church in Greenwood Village, CO).  After a short introduction and setting expectations, I went into a round table discussion about networking.  My first question to each person was "Why are you here today?"  The group was 28 strong; every single person in the room told me what they wanted and/or needed (a job, lead, encouragement, networking contacts, resume help, etc). 

Surprised?  Not one person discussed what they could offer or how they could help the group.  Based on my experience as a sales person, recruiter, and active networker; if you want to people to follow you (as on Twitter) or more importantly, want to lead you to that next opportunity, be prepared to focus on giving, not getting.
  • Make networking the way you are, not something you do.
  • Build relationships before you need them.
  • Become a resource for your clients, colleagues, company, networking partners, family, and friends.
  • Look for relationships outside your areas of interest and expertise.
  • Be purposeful, prepared, persistent, and patient.
"The message is clearly a proactive one, "take the initiative", but not in a self centered manner.  Rather, put the other person(s) first in your life, and what goes around will come around. " - - http://kensoper.com/?p=240 -

At CareerScribe, our mission goes beyond "just" providing a polished and creative career management portfolio to help you enhance your personal branding campaign.  Social responsibility is a key motivator behind our vision.  Join us, share your story, and tell us...

How can we help you?

Social Media and the grammar playground

Friday, July 31, 2009 by Susan Kent
I heard a discussion recently that really made me think (and I do everything I can to avoid that!). It was like having two good friends angry at each other, both with valid points. So it left me feeling torn...

The discussion was about social media, progressive thought, and professional representation. One party thought content ruled the day, and that the occasional word omission, misspelling, and "make up a word if you need to" line of thinking is progressive and powerful - and people who feel grammatical astuteness and spelling perfection are a must are archaic.

The other party feels writing as though you didn't pass 8th grade english is childish, ignorant, and misplaced in the professional world. And arguably, it depends on what professional world you are in. But the parties involved feel in most cases, they are right. Maybe they are both wrong. 

See, I was an English major. No misspelling, word omission, or punctuation error gets by me. I don't always take the time to correct them, but I always notice them, particularly in professional documents. But I get that not all people find those areas important, that sometimes the content and the attitude of the material far outweighs the need for proper comma usage. So who's right? Do you form impressions of people/products based on their command of the English language? Would you forgive word omissions and other errors when evaluating candidates if their content was great, or would you dismiss even the best candidate if you saw mistakes in their career portfolio? I think the real deal breaker is who is READING the content, not who is writing it. And by the way, those were not rhetorical questions...I'd love to hear your thoughts. 

So my point today is that even if you don't place a high level of value on grammatical perfection, the person who reads your professional portfolio through CS might, so take a moment to proofread.  Class dismissed.

Prospector or Problem Solver?

Thursday, June 25, 2009 by Sarah Wells

You hear "You're being let go" - now what?  Time to dust off and update the 'ol resume, draft a few versions of a cover letter, scour the job boards, apply online, and connect with and leverage new and existing contacts. 

Raise your hand if you've caught yourself saying or emailing something like, "Hello Mr. Hiring Manager.  I’m calling about the open sales position that is posted on your website.  I have over 10 years experience in sales, account management, and territory management in the manufacturing industry.  Based on the job description, I’m a perfect fit and know I would bring value to your team/organization.  Can I send you my resume for review and call you next week?"

When you call or email a networking partner, hiring manager, recruiter, or HR rep, they know you need something…a job.   In order to shift the power, you must demonstrate that a company needs you.  How do you do that?

Don't ask for anything.  In today's job market, you have to give to get.  Ask questions, do your research, offer solutions.  Due to the economic downturn, companies' hiring practices evolved.  Organizations are inundated with 100s of resumes for each open position, so how do you avoid falling into the applicant black hole?

The prevailing prejudice of hiring managers today:  "You are just like all the other candidates, competent but nothing special.  Good, but not great."  What significant skills, knowledge or competencies do you possess?  How can you help a company save money, make money, or increase efficiency/productivity?  Most importantly, how are you presenting that information to decision makers?

If you don't have an online career portfolio, get one.  Based on my experience as a job seeker and hiring manager, a resume if not enough.  With CareerScribe (http://www.careerscribe.com), you can share your story in the most provocative and disruptive ways in order to differentiate and distinguish yourself:
  • personalize and share your story in the "About Me" section
  • document your accomplishments in the "Career Tracker"
  • disrupt hiring prejudices by presenting your solutions in a 1-3 minute video where a hiring manager can experience your communication skills, presentation style, behavior, and personality
Jobs exist because problems exist.  When you find a company with a problem, invest the time to create and present your solution(s), and I guarantee you'll get some attention.

GOOD LUCK!

The definition of insanity...

Tuesday, June 23, 2009 by Susan Kent
So we've all heard it by now - the definition of insanity is to do the same thing over and over the same way and expect different results. Yet we all do it. 

So after running and doing weights for two years, I haven't seen much of a change in my physique in the last twelve months. But I had been doing the same thing, thinking eventually I'll see different results. Duh. Time to try something new.

So I went to an orienteering meet with a friend this weekend (pause while you all google 'orienteering'). I didn't have the right gear, so I had to invest some time to put toghether the assets I would need to succeed. Then asked my friend a MILLION questions about what to expect, so I would be mentally prepared. Finally, I showed up. Deep breath....

I loved it!  What a great workout, escpecially since I was so distracted by my self-preservation insticts to notice the stinging nettles and sweat in my eyes. You know, the thought of trying someting new is often far more fear-invoking than actually DOING something new.

So if you have blasted out 100 resumes with little to no success, are you going to continue a process that has not yielded the result you want, or will you spend the time to create your free online portfolio to improve your Indianapolis job search? And if it seems overwelming, ask us questions, a MILLION if you need to. We're hear to help you succeed (and I promise, no stinging nettles!).

Waking up late

Tuesday, June 23, 2009 by Jeff Bockelman

Yesterday I had the unpleasant experience of realizing I set Alarm #2, instead of Alarm #1 on my clock. So 5 seconds after the alarm went off, and I realized it's already 7:30am, when I have an 8:00am meeting, that's 30 minutes away.

The dreaded nightmare of oversleeping.... only to be outdone by the nightmare of showing up to class, and there's a big test that you haven't studied for.

Then the panic and questions set in :

How did this happen?
What could I have done differently?
So now what?
How do I avoid this ever happening again?

All great questions, much like the questions one asks themselves when they find out they are losing their job. This scenario has been playing out all too often over the past year as professionals realize they've made mistakes in managing their careers, and they aren't prepared to market themselves in a competitive job market.

There isn't anything you can do now to change the past, but you can deal with the situation at hand as best you can, and look for better ways to market yourself, such as free online portfolios. Online employee screening is becoming much more popular as a means of candidate sourcing, so if you don't have a professional presence online, you are likely being overlooked for some opportunties.

More importantly, recognize there are habits and skills you can be developing now, so that you aren't in this situation again. Begin developing a career portfolio, and maintain it routinely so you can avoid the panicked feeling of waking up late for your meeting.


 

Where it's at

Wednesday, June 17, 2009 by Susan Kent
If you check out the following link, you'll learn where you could move to quickly find a job:

http://realestate.yahoo.com/promo/where-struggling-americans-can-find-a-fresh-start.html

I'll give you a little cheat sheet. The top 5 places for growth, safety, good schools, etc are in Alaska (brrrr), Utah (hot), Washington (rainy), Nebraska (flat), and Iowa (I get corn rash). Now I'm sure the inhabitants of these locations are enamored with their landscape and weather, but as for me, I'd like to stay right here. So if I were looking for a job, I'd have a choice to make - tough it out in the competitive market I'm in, or learn the 100+ words for snow or get a giant tube of Cortaid.

So I'll stay here and tough it out. But to be succesful at that, I'm going to need to stand out the vast sea of job seekers. MY FIRST ACT as a job seeker would be to create a free online portfolio at CareerScribe.com. My Indianapolis job search will be more successful if I can supply employers with more than just a resume. Remember, being noticed is the hardest part of being a candidate. So quit reading this blog, and create your professional portfolio at www.careerscribe.com

Experience vs. Enthusiasm

Wednesday, June 17, 2009 by Susan Kent
Have you ever met someone who lacked the experience, but made up for it in enthusiasm, professionalism, and drive? Those candidates are often some of the best hires, but they rarely make it through applicant tracking systems. Level the playing field for quality candidates and ask for CareerScribe Profiles.

Candidates in the Indianapolis job market know how tough it is get in front of the decision makers, especially if they lack one or two qualificaitons. Perhaps there is a sales person who misses the "3-5 years of experience" by 6 months, so your applicant tracking system omits them. But a tenacious, driven rep who is a little green is usually preferred over the guy with 10 yrs of experience in beating the system. On online career portfolio that includes video will help you include those candidate who lack some skill/experience without spending the time, energy, and money to bring them in for an interview.

So I really want to know...do you prefer experience or enthusiasm? Your comments are requested!