Today
we are focused on the concept of a personal brand. The best and most simplistic definition I think I’ve ever heard is, “a personal brand tells the world about you.” It is indeed who you are, what you are about, and how you handle yourself but it’s also; what you’re interested in, who and what you are connected to, what you’re involved and associated with, what and how much you share, how you present yourself and all that information. Not only do you have to be conscious of all that stuff, but I haven’t even mentioned the two most imporant things to consider.
When dealing with your brand you’ve got to recognize that; One, your personal brand influences how everyone perceives you. And two, when I say everyone, I mean EVERYONE. The world is a much smaller and more connected place than it’s ever been. If you’re reading this, and actively using social media, someone can find out about you if they really want to look hard enough. It’s really not a bad thing as long as you manage your personal brand and portray the you, you want them to see.
More than 750 million people actively use
Facebook. I’m pretty sure not everyone on there is aware that, 
whether they are trying to or not, they are actively promoting their brand. That’s Bad News for them, because a simple lack of awareness can make their brand feel some major ramifications. But, that’s what I’m here for, and that’s a whole other blog post!
So, we finally know what a personal brand is! We know that it is very important to build it and properly manage it. We know that it can be leveraged to give you a competitive advantage, and that it can assist you in your career development. We also know that CareerScribe is the perfect anchor and a great stepping stone to get you started in the right direction. So, stay tuned and let’s keep building our brands together!
