So who out there has heard of personal branding? Maybe the better question should be, who has heard of personal branding but has no clue what it means?’
I’ve found in my experience that everyone wants to get a leg up on their competition, no matter what they are competiting with them for. It is just in our nature as a society. That’s why sports are so huge, we are squarely focused on being the best at what we do. So, whether it’s a person, team or company at some point they are going to want to gain some sort of competitive advantage.
Here’s what baffles me. Companies KNOW how important branding is, why don’t individuals? With all the tools at hand; CareerScribe, Facebook, Twitter, LinkedIn, why isn’t everyone building their own personal brand everyday? Sometimes I wonder why people talk about how silly social media is. Yes, I agree it’s silly if you use it like your average everyday user. But what most people don’t know is that you can use social media for a PURPOSE!
Change perception! Don’t think of social media as an opportunity to tell everyone that you’re out walking the dog or having Taco Bell for lunch, use it as a tool to build your brand. Who are you, what are you about and how do you handle yourself? Isn’t that what consumers want to know about the brands they purchase? Why not create a brand out of the most valuable thing you’ll ever have………YOURSELF?!
So how do I create said brand you ask? Here’s a great way to start! Sign up for your CareerScribe account TODAY and stay tuned to the blog for more tips on how to use social media to build that brand!
Stick with me, and we’ll gain that competitive advantage together!
