Patience and Persistence

Is it just me, or are we losing much of our willingness to put in the time and effort necessary to achieve success? We understand the logic in it… but our lazy, addictive selves want the quick win. As an entrepreneur, I’ve continually been faced with the notion and pressure that somehow you’re not successful if you can’t generate significant revenue, drive significant users…. basically scale quickly within 1-2 years? It doesn’t seem all that long ago that 10 years was considered a reasonable time to build a successful business, revenue streams, employee base, etc., so it’s reassuring to hear the Story of Purell.

I’m really much less concerned about myself, as I’ve reached the point that I generally do what I feel is right. As a former CPA, I know to create as much runway as possible, so it’s not a question of “IF”, but a question of “WHEN” and how big. But I am concerned what we’re teaching a younger generation of entrepreneurs, professionals, employees… more generally… what are we teaching society about the appropriate expectations and timelines for earning and guaranteeing success before giving up. How many incredible ideas, products and services aren’t making it because they’re dying on the vine before they ever had a chance?

Learning, experience and maturity takes time. Like fine wine or whiskey… there’s no rushing it, and as Steve Jobs once said… “Some of the greatest overnight successes took years to develop”.

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Changing Behaviors in Career Management

There’s no secret that our behaviors and thinking have changed…  and need to change, when it comes to our careers. Based on global changes in the employment market, everyone is being forced to reconsider what they’ve been taught… or NOT taught, and what it all means. These behavioral changes are significant, and cut deep emotionally into the habits and fabric of who we are.

I’ve worked personally with a number of people on their strategic career plan, which includes not only knowing what you’d like to do, and how you plan to get there, but most importantly… needs to include a detailed marketing plan to execute on. I’ve seen first hand how paralyzing it can be when you haven’t planned, and don’t really even know what that means…  but you do know you should be doing more than just updating a resume every now and again like everyone else.

The good news… we still are very early, in what will ultimately be significant changes in the way we view ourselves, our skills and how to market, promote and ultimately monetize that value. I compare this behavioral change to what has happened over the past 100 years with dieting and exercise trends and behaviors. Can you imagine what people would have thought 100 years ago about our habits and behaviors now regarding healthy living, but Bernarr Macfadden and Charles Atlas were just two of the visionaries ahead of their time, and were quite successful because of it.

 

 

 

 

 

 

 

In a similar way, the habits and behaviors of individuals regarding how they manage their careers will need to evolve. Education and training programs will soon follow. Tools like CareerScribe already exist to make a difference. Individuals will need to be less passive and more active in managing the health of their careers. Your choice is to be innovative and be ahead of the curve, or wait to follow.

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Expectations for Teenagers

A friend shared an article on Facebook, which I seem to be speaking a lot about recently, and I think speaks to a much a bigger issue that exists in our culture right now… a culture where no one seems to have enough time, especially when it comes to teaching and instructing others about specific expectations.

Although I think the principal in the article is generally right, I feel sorry for some teenagers… and some adults as well, as there seems to be a lot of preaching and great ideas out there these days, but not enough very specific “showing” and “instructing”. Preaching is easy and takes very little time, so as long as someone has been a good role model and shown the teenagers in this example… how to mow the lawn, wash the windows, how to cook, build a raft, get a job…  then by all means, get off your ass; otherwise, if we’re not taking the time to pass along our shared experiences to the next generation, and show them how, then even if we can get them off the couch… we are DEFINITELY not going to like the job they do!

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History of Your Stuff

It wasn’t all that long ago that people were hired for jobs because you could observe their work… see their stuff. (http://www.youtube.com/watch?v=tE5t_3OgR1U)  As people became more mobile, it became necessary to communicate skills in a document…. a resume. This wasn’t ideal, but it was a trusted form for communicating your talents, skills and accomplishments. I don’t have any research on this, but I’m pretty certain that there may have been a period of time where if you were caught lying on your resume, hired for a job and paid money, bad things may have happened to you.

With the advances of technology and the internet, it has once again become possible for employers, your boss, colleagues and friends to see “Your Stuff”… and not only see your stuff, but share and promote your stuff. Resumes are no longer trusted or enough!

All of this has given rise to the concept of personal branding. In a nutshell, personal branding is nothing more than a fancy way of saying marketing yourself. Everyone needs to start taking a more active role in marketing themselves, and their stuff, throughout their lives. Of course you don’t HAVE to do anything, but what happens to companies that don’t have a marketing or sales plan for their product… they go bankrupt!

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Learning from Andy

 

It’s fun to overcome people’s expectations. Andy Murray lost his first four Grand Slam finals, but tonight, the British tennis player won his first US Open title in a five-set match against Novak Djokovic, the defending champion. This win—the first Grand Slam singles victory for a British man in 76 years—comes a month after Murray defeated the legendary Roger Federer in the gold medal match of the 2012 London Olympics.

PHOTO: Andy Murray, www.andymurray.com

The lesson? Success isn’t easy. So connect with people who can make you better. (Be they Ivan Lendl, a co-worker, an expert, a boss.) Market yourself: Develop a reputation for winning, fighting, competing. For being reliable.

Continually refine your skills. Show them when it matters.

Keep improving, and you’ll do more than you could ever imagine.

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Be an artist

 

We can gain a lot from treating the job search as more than just a science—fill out an application; type up a basic, banal résumé; submit it; hope for the best. We can treat it like an art. Because that’s what we’re doing: we’re creating and shaping employers’ visions of our career potential. Like art, there’s no shortcut, nothing that guarantees success. We’re crafting our brand…and seeing if we can’t catch a “higher price”: a (better) job, a better performance review, a promotion.

“But art, the new, the ability to connect the dots and to make an impact–sooner or later, that can only come from one who creates, not from a teacher and not from a book.”—Seth Godin

We can “make an impact” by infusing the mundane with new life: with a CareerScribe.com profile, you can transform the standard résumé into something distinct and personal. There are countless books on the “science” of writing a CV, countless teachers, each of them trying to remove you, the human being, from behind the paper. But we suggest defying the book; we suggest bringing you to your portfolio.

Here’s just one part of the CareerScribe profile that can give you an edge: the Video Introduction. Think of it as three minutes (or 15 seconds) of a personal advertisement—a brief, cheerful hello…or a business manifesto. Your voice, your ideas, your face, your personality, your vision. You. Not static in 12 pt font. Moving on the recruiters’ screen in full color.

Here's a screenshot of a Video Introduction...Note the VI's prominent location on the right side of the profile.

Get this: Career books help, but the goal isn’t just to read them. It’s to learn from them, to develop from them. And then write your own story.

 

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Inspiration

August 20, 2012

Well, the real hard work is beginning. I have put together my profile on CareerScribe. I have asked some key people to look at it and offer suggestions and I have made some changes. Now, it’s time to get out there.

Probably the reason that I like writing is that I can be more confident from behind my written words. Having worked different freelance jobs for the last several years, I have not had to sit down for any formal interviews. I now must dig down deep and remember that I have a lot to offer any hiring manager. I am not just the maid to my kids (though they’d like to think so) or the part time worker. I want a career of my own. I can’t wait for that part.

I just wish all of the searching was done . . . .

I wonder how many other women have made sacrifices and taken to the sidelines to help with their family. I always knew I wanted to work and have a career, although my mother will still ask me if I shouldn’t just stay home for the kids. My answer is a resounding NO! I love my kids but I must have my own life as well. I have seen my mom get a little lost after all of the kids were out of school and there were no grandchildren yet.

I grew up with the most admiration for my distant cousin who was a successful professional at Abbott Labs. She often told me that I should come to Chicago after I graduated college. I might have done so too if she had not suddenly died of cancer in her early fifties. She was bold and brazen and beautiful and unapologetic for who she was. She was definitely a role model for me.

Other women in the small town where I grew up would ask me why I was getting a business degree. They would try to let me know that being a school teacher would be a better career because then I could take care of my kids when they were home from school. It’s funny how they never told me how crazy we would all be with all of us home during the summer!

This has served as a great reminder for me to get in gear and get out there. After all, I have wanted this for a long time. Now is the time. For myself and for my cousin Betty.

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Credibility Sells

 

Your résumé, of course, is an advertisement. The item for sale is your productive capital. Your résumé is also a sales pitch—Here’s what I have to offer; now you must decide if I’ll provide you a successful ROI. But here’s the thing we sometimes forget: What you’re “offering” with your résumé is more than the sum of your accomplishments. More than your recommendations. More than your degrees, your awards, your honors.

What you’re offering is also your credibility. Because what you’re really telling the employer when you submit your résumé is, I affirm the truth of this résumé and I rest my professional integrity on it. If I’m lying, fire me. If I’m distorting the facts, fire me. But you can trust me.

Imagine this scene: I’m a recruiter, and I have a hundred résumés from a hundred applicants for a single position. I’m narrowing down the applicants to a list of interviewees. What’s one of the first things that gets you thrown into the “NO” pile? Your language seems a bit too colorful, a bit too dramatic; a few facts seem irregular, or don’t seem to align; in short, I’m not buying your story, and I really don’t want to waste precious interview time—my time—with empirical questions to fact-check your achievements. Rejected.

Know this: recruiters are pragmatic. They don’t want to get burned. If they know someone’s credible, they will have a much easier time hiring the person. And so someone else gets the job, someone who will offer the company a lower ROI.

And who bears the brunt of that loss?

You, the man or woman with the idiosyncratic, even bizarre, career path…because, well, the recruiter wouldn’t give you the benefit of the doubt.

You, the recent college grad whose job experience doesn’t align with his GPA…because, well, despite excellent grades, you decided to keep that “menial” summer job instead of experiencing that wonderful unpaid internship in the District of Columbia (never mind the fact that if you didn’t keep your job, you, broke and sans diploma, would have to drop out of school).

And you, the recruiter, and you, the enterprise, who miss out on a valuable, intelligent, and reliable employee.

But what if you could provide, in your résumé, evidence that verifies your story—that demonstrates your credibility—and gives the recruiter a more comprehensive, but succinct, presentation of your story? It seems to me that you’d have a résumé fit for this decade.

More than that: a step ahead on other applicants. In short: a CareerScribe.com profile.

CareerScribe.com's Achievement Tracker. Got a degree from Wright State University?

Scan your degree, upload it to your profile, and prove it in style.

From our site….

“With CareerScribe, you have a comprehensive resource to store, document, track, manage, develop, structure, share and succeed (and you can still use the resume).

“CareerScribe lets you keep, in one place, everything that is important to your career. Like references, performance reviews, diplomas, testimonials, your ‘work’ portfolio, presentations, volunteer work, job descriptions, and more. If it’s important and helpful (and something that you can, and want to keep), store it.”

Here’s the simple truth: a recruiter must believe your narrative before he can believe in it. So don’t just tell him what you’ve done; show him. Scan that reference, that email, that diploma. Give life to your résumé, your profile. Give it sincerity. Give it truth.

That simple, initial display of credibility can go a long, long way.

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Jobs and Careers in the Age of Intellectual Capital: For Youth, a ((New Attitude)) Can Make All the Difference

 

This afternoon, as I perused Tom Peters’ 2005 book, Tom Peters Essentials: Leadership, I came across a startling passage. Startling, not because it was controversial, but because its message was so poignant, so perorative, so true.

With a multitude of college students—you, perhaps—returning to school this week, it’s a message that seems more relevant now than ever.

Peters writes,

“It is the Age of Intellectual Capital. It is the Age of Curiosity Rewarded. (Rather than … Compliance Demanded.) We need people who, from the start, will … Talk back. Who are … Determined to Get Ahead … fast. Who are … Unimpressed … by the recalcitrance of the corporate bureaucracies they run up against. Who are determine to … Make a Dent in the Universe. Who are determined … to stick their shiv between my aging and brittle ribs.”

This is the same Siren call we hear from the likes of Seth Godin—now applied specifically to the Millenials. The technological generation. The college students and graduates of today. The leaders of tomorrow. (Not three decades from now. This decade.)

What Peters admires in Gen-Y is a “New Attitude.” Observers of this New Attitude are determined to “Get Ahead”; they are “Unimpressed” by the old corporate model; they are committed to “Mak[ing] a Dent in the Universe.”

Don’t get me wrong: Decorum still matters. Listening matters. Caring matters. Appearance matters. Professionalism and etiquette and politeness matter. All of this hasn’t changed.

What has changed is that today’s youth have more creative leverage than ever before. The power to lead from the bottom—or start at the top. To change the rules. To increase profit. To make a difference.

It’s no surprise that Peters asserts,

“YOUTH WILL DOMINATE THIS NEW TECHNOLOGY.

“Which means:

“YOUTH WILL DOMINATE THE NEW ECONOMY.”

But here’s my question for you: Will you be one of those leading the charge?

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Training Day, Career Search Style

“In training, there is no winning or losing. There is only learning.”—Tucker Max

Let’s perform an experiment. Replace “training” with “my career search” in the above maxim. Then read your new sentence aloud.

“In my career search, there is no winning or losing. There is only learning.”

A refreshing thought, isn’t it?

I’d like you to ask yourself: Do you measure the success of your job search in terms of wins and losses? Get an offer, add a point; bomb the interview, subtract a point? Is that rejection letter just a banal setback on the job seeker’s path…on your path…on everyone’s path?

Or do you grow from it?

If we fail to learn from our setbacks, I submit, we shouldn’t expect different results. I hence suggest that we should consider each application and each interview as a chance to train. To improve. To become more experienced, more comfortable, more prepared.

Indeed, I’d venture that, free of the existential, macabre despair we used to feel upon entering an interview, our chances of success—of quote-unquote “winning,” of getting hired—might even increase a bit, too.

And if you get the job, fantastic! If you don’t, you learned! Keep improving. Keep training.

Train well—and the rest will fall into place.

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